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Enjoy FREE SHIPPING and MYSTERY GIFT with purchase of $75 or more!!

Enjoy FREE SHIPPING and MYSTERY GIFT with purchase of $75 or more!!

Enjoy FREE SHIPPING and MYSTERY GIFT with purchase of $75 or more!!

Enjoy FREE SHIPPING and MYSTERY GIFT with purchase of $75 or more!!

Enjoy FREE SHIPPING and MYSTERY GIFT with purchase of $75 or more!!

Enjoy FREE SHIPPING and MYSTERY GIFT with purchase of $75 or more!!

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Hi!! My name is Jillene but everyone has called me GG since I was a little girl. I am married and we have two beautiful kids- Zane & Sienna.... hence ZIENA ;) I 100% have a shopping addiction and always loved being able to express myself with different outfit choices. When I was little my joy was going to the bead store every weekend and picking out any and all things shiny, to come home and create my masterpiece. I like to think that is where the Charm Bar was created. Being able to create something unique has always been so fun. We not only offer the most amazing, trendy affordable pieces of clothing and accessories, we like to be able to bring custom to your closet. Whether it be at our charm bar, trucker hat station or permanent jewelry we love a good eccentric item to bring your wardrobe to life! My background is not in owning a boutique, as my family has a manufacturing facility that I have ran with my dad for the past 15 years. Shameless plug- for the ladies with men who love all things cars and detailing check out Superior Products!! When I turned 40 my husband encouraged me to embark on something new, fun and created by ME. While I am still involved in the family business, most of my time is spent running the boutique. To own a small business is not for the faint of heart, but I wouldn't have it any other way. I love a good challenge!! Thank you so much for stopping by and supporting my family. We hope you find as much joy in ZIENA as I have had creating it and watching it grow!! 

XOXO- GG

I’m so impressed with the quality of the clothes! The fabric feels amazing on the skin and the fit is just perfect. I’ve already received so many compliments when I wore my new dress.

Sarah L

Stylish & Comfortable

Shopping here was such a breeze. The website is easy to use, delivery was quick, and everything arrived beautifully packaged. Definitely my new go-to for women’s fashion!

Amna R

Great Shopping Experience

I bought a couple of tops and I’m in love! They’re super comfortable yet stylish enough to wear to work or out with friends. Exactly what I was looking for.

Jessica M

Perfect Everyday Wear

The prices are very reasonable for the quality you get. I’ve shopped at many places before, but the clothing here looks way more expensive than it actually is. Great find!

Nadia K

Excellent Value for Money

I finally found a store that keeps up with the latest trends without compromising on quality. My new outfit fits perfectly and looks stunning. I’ll definitely be ordering again soon!

Emily T

Beautiful & Trendy Pieces

Timely Delivery

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